For business & non-business students

My research interests focus on relational marketing and the effectiveness of digital communication. I also intend to continue conducting research anchored in market segmentation and branding. I am interested in further exploring the appropriateness of various statistical tools in modeling marketing phenomena. Currently, I am involved in projects on big data analytics as a means of guiding strategic business decisions and day-to-day operations.

‍‍‍marzena cedzynski‍‍‍

- Basic Marketing (BUSI2204)

- Introduction to Marketing (BUSI2208)

- Marketing (ADM2320)

- Services Marketing (ADM3322)

- Digital Marketing (ADM4326)

- Marketing: New Tools and Approaches (BUSI3204)

- International Marketing (ADM4328)

- Applied Statistical Methods in Business (ADM2304)